Over the past six months, The Esther School has been working to redefine our visual brand. As the school continues to grow, it is important to have a look across all communication that shares the mission and identity of The Esther School clearly. As part of this new brand, The Esther School is excited to introduce our new logo! This new logo contains simplified elements of the previous logo, allowing for it to be viewed clearly on both computer and print. Let’s take a closer look:
The Acacia Tree: Taken from our original logo, the acacia tree represents The Esther School’s location in Africa. In addition, the tree, a much-loved aspect of the previous logo, brings an identifiable trait to the new logo.
The Children: Central in the new logo is the boy and girl. The location of the students represents the heart of our mission: the children. We seek to provide them with an education and to share the gospel. The girl reading a book shows our focus on education and the boy looking ahead signifies the hope an education gives.
The Sun: Another element from the previous logo, the sun ties together the old with the new. The sun also depicts the sunny beauty of Zambia.
The Nameplate: The nameplate identifies The Esther School and our mother organization, GEMS Girls’ Clubs. This represents who we are and our history. In addition, the “t” in “Esther” takes the form of a cross. This shows our commitment to Jesus, our Lord and Savior, and teaching our students in the faith. The nameplate and picture logo can be used both together and separately.
We wanted to give a special thanks to Anna Swierenga of Perfect Design Media and Tina DeKam, graphic designer and one of the original staff at The Esther School in it’s first two years, for donating your time and talent to ensure the new logo captures the heart and identity of The Esther School. Thank you!
Keep checking our FACEBOOK PAGE for the launch of our new website Next Week!